Art Direction

Mood Board Creation

Gift Package Design Contept

& Packaging Product Selection


Print Design

Personalized Card Design

Boutique Card Design


Packaging Design

Box Wrapper Design

Name Tag Design

Print Production


the challenge

To create a captivating set of packaging and corresponding cards that would serve as the polished finishing touch to the Ellelauri summer gift set. This package was meant to attract the attention of Philadelphia area bloggers and media corespondents in order to gain recognition for the brand. The packaging and gift card set needed to compliment the boutique's modern feminine products and immediately capture the recipient's attention.

the solution

The finished product boasted a modern, feminine, and elegant feel. This was achieved by a mixture of clean lines, marbled patterns, chic typography, and a simple color palette. Each piece of the collection had its own unique design but functioned as a cohesive set when placed together. The final pieces highlighted the fresh aesthetic of Ellelauri's summer collection and gained great review's from its recipients.