JSC
PRINT COLLECTION

home decor

WHAT WAS DONE

01

Print Design

Print Line Concept Creation

Content Selection

Design of 30 Typographic Prints

02

Production & Packaging

Print Production

Packaging Design

03

Marketing & Sales

In Site Sales

Etsy Store Design

Boutique and Festival Sales

the challenge

To translate graphic design and typographic skills into a marketable line of desirable home decor goods. Rather than adapting a brand or selling a service through design, the challenge here was to create a design purely for sale purposes and furthermore, define the audience that the line would cater to.

the solution

By defining the customer as one who loves a minimal, bohemian style of design, and shaping a line around that aesthetic, JSC was able to establish a cohesive print collection and sales platform that catered to this audience. By extending the style of design to the packaging, sales photos and branding, this print line was able to receive positive print sales and recognition both in the boutique and online sales communities.