INTERNATIONAL

mccarley

01

Branding 

Branding Design

Logo Creation

Art Direction

02

Web Design

Website Design

Keynote Presentation 

Slide Design

03

Print Design

Business Card Design

Stationary Design

Keynote Speech Handout Design

Promotional Item Design

This project was done as a contributing designer for Make Your Mark Digital

WHAT WAS DONE

the challenge

To create a strong brand capable of anchoring the company across all platforms. The brand look needed to have a polished style while still appearing approachable to new and perspective clients. The overall brand also needed to be able to translate to print, web, presentation, and promotional items. 

the solution

By combining a collection of rich jewel tones with crisp, light colored based, and embracing the strong crab icon created for the logo, JSC was able to create a sleek and professional styled brand that has staying power for years to come. McCarley International now boasts a strong and diverse set of branding materials with room to adapt the created look to new collateral in the future.