Business Card Design
Keynote Speech Handout Design
Promotional Item Design
This project was done as a contributing designer for Make Your Mark Digital
WHAT WAS DONE
To create a strong brand capable of anchoring the company across all platforms. The brand look needed to have a polished style while still appearing approachable to new and perspective clients. The overall brand also needed to be able to translate to print, web, presentation, and promotional items.
By combining a collection of rich jewel tones with crisp, light colored based, and embracing the strong crab icon created for the logo, JSC was able to create a sleek and professional styled brand that has staying power for years to come. McCarley International now boasts a strong and diverse set of branding materials with room to adapt the created look to new collateral in the future.