URBAN SALON

sulimay's

WHAT WAS DONE

01

Branding Design

Mood Board Creation

Logo Comp Design

Branding Elements Update

02

Print Design

Business Card Design

Menu Set Design

03

Web Design

Web Design

Content Creation

Copy Writing

Client Friendly Platform 

the challenge

The aim of this project was to update the company's existing and recognizable brand look through updated brand elements, new print materials, and a new site. The challenge was to hold on to coveted branding components such as the black and white color scheme while updating the overall brand, allowing the company to capture the attention of new potential clients in their trendy Philadelphia neighborhood. 

the solution

By embracing retro styled elements of the salon's original badge styled logo, JSC was able to update the brand in a fluid way, causing no disruption from the former branding. The combination of a simple monotone color pallet, layered design elements, and dynamic typographic layouts brought a revitalized feel to this established brand. The final result is a new aged retro feel perfect for a salon thriving in a neighborhood mixed of old and new city charm.