URBAN SALON
sulimay's
WHAT WAS DONE
01
Branding Design
Mood Board Creation
Logo Comp Design
Branding Elements Update
02
Print Design
Business Card Design
Menu Set Design
03
Web Design
Web Design
Content Creation
Copy Writing
Client Friendly Platform
the challenge
The aim of this project was to update the company's existing and recognizable brand look through updated brand elements, new print materials, and a new site. The challenge was to hold on to coveted branding components such as the black and white color scheme while updating the overall brand, allowing the company to capture the attention of new potential clients in their trendy Philadelphia neighborhood.
the solution
By embracing retro styled elements of the salon's original badge styled logo, JSC was able to update the brand in a fluid way, causing no disruption from the former branding. The combination of a simple monotone color pallet, layered design elements, and dynamic typographic layouts brought a revitalized feel to this established brand. The final result is a new aged retro feel perfect for a salon thriving in a neighborhood mixed of old and new city charm.
